AT&T Experience Store

Dallas, Texas

The AT&T Experience Store is a first-of-its-kind retail environment, offering new ways to enjoy popular TV shows and movies from AT&T and WarnerMedia’s brand family.


  • A 16’ x 9’ Direct-View LED is used as a backdrop for TV shows and movies, while set pieces are placed in front of it to immerse store visitors into scenes from the featured show
  • Store visitors are greeted by an 18’ x 10’ Direct-View LED video column-wrap with agile custom messaging
  • A distinctive large format display brings visitors attention to current events using a 16’ x 9’ Direct-View LED display


Owner: AT&T

General Contractor: The Beck Group

Consultant: Electrosonic

AV Contractor: Ford Audio-Video Systems

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